How The New LinkedIn Algorithm Works in 2025 — The Ultimate Guide to LinkedIn Growth

Most people on LinkedIn are making one big mistake. They think growing LinkedIn followers = building a business. But here’s the truth: Only 3% of your perfect prospects will reach out to you first.

Author: https://www.linkedin.com/in/donnellychris/

So what about the other 97%?

If you’re looking to grow on LinkedIn, boost your LinkedIn posts, and increase engagement, LinkedIn is still the best platform for doing so.

Unfortunately, too many people adopt the wrong approach, waste their time, and give up before they’ve even gotten more followers on LinkedIn.

If you’re feeling frustrated and ready to quit, you need this cheat sheet to start seeing real results.

This article inspired by: https://www.linkedin.com/in/donnellychris/

##The State of LinkedIn in 2025 — Why Organic Reach is Dropping

LinkedIn’s organic reach has declined dramatically, with the average post receiving 65% fewer impressions than in 2024. While reach is down, engagement per post has actually increased by 12%, meaning the right LinkedIn growth strategy still works.

LinkedIn has also increased advertising space by 16%, which means more promotion posts on LinkedIn and less visibility for organic content.

The key to growing followers on LinkedIn? Posting consistently. Users who post 1–2 times per day see compounding engagement and significantly boost their LinkedIn posts.

Not all content formats perform the same, though. Carousels and PDFs outperform other formats by 1.9x, while video reach has plummeted by 200% year over year.

Additionally, LinkedIn comments have evolved. AI-generated comments no longer work, and longer, more thoughtful comments now drive the most engagement.

##The Science of LinkedIn Comments — How to Get More Engagement

LinkedIn prioritizes meaningful engagement over low-effort interactions.

AI-generated comments receive 5x less response from post authors and 7x less response from audiences.

Longer comments perform better. A comment with over 10 words has 2x more impact, while comments over 15 words have 2.5x more impact.

If you comment on 10–20 posts per day, you’ll grow LinkedIn followers, boost your LinkedIn post, and increase profile views by 50%.

Want your posts to stay visible longer? Engage with your own content. Go back to old posts, continue discussions, and keep the conversation going.

The more LinkedIn comments you receive and the more you engage, the more likely your content is to get promoted in the feed.

##How to Format Your Posts to Grow on LinkedIn

Not all post formats are created equal when trying to grow LinkedIn followers.

• Carousels are the highest-performing format and should have a strong title and at least 10 slides.
• Infographics work best when they’re educational and data-driven. Visual content boosts your LinkedIn posts significantly.
• Videos should follow the TikTok model: use a 3-second hook and focus on either education or inspiration.
• Polls help you get more followers on LinkedIn by sparking discussions.
• Text & Photo posts are best for personal storytelling and building connections.
• Text-only posts should be short, direct, and pre-validated for impact.

If your goal is LinkedIn growth, prioritize carousels and cheat sheets, as they perform significantly better than other formats.

##How to Boost Your LinkedIn Post and Get More Followers

1. Post in the right format — Carousels and cheat sheets perform best for promotion posts on LinkedIn.
2. Write longer posts — 800–1000 words perform 26% better.
3. Use shorter sentences — 10–12 words per sentence increase readability by 30%.
4. Include strong ideas and data — Posts with data visualization perform 36% better.
5. Start with a two-sentence hook — This boosts engagement by 20%.
6. Like your own post — This small trick can increase reach by 5%.
7. Engage with older posts — Even posts that are 2–3 days old can continue growing with active discussion.
8. Maximize dwell time –

• Infographics and carousels increase dwell time and perform 1.9x better.
• Longer captions have the same effect, boosting engagement.

1. Warm up your account before posting — Spend 15 minutes engaging with others before posting your own content.
2. Reply to comments for 15–30 minutes — Keep the discussion alive, ask follow-up questions, and stimulate deeper conversations.

If you follow this system, you will boost your LinkedIn posts, get more followers on LinkedIn, and improve your overall LinkedIn growth strategy.

But what if you’re just starting out on LinkedIn and don’t have an audience yet?

A cold start is one of the biggest challenges when trying to grow on LinkedIn. You can create high-quality content, but without initial engagement, the algorithm won’t push your posts to a larger audience.

This is where Upvote.club comes in.

Upvote.club helps creators and professionals kickstart engagement on LinkedIn by connecting them with real users who like, comment, and share their posts. Instead of waiting months to get followers on LinkedIn, you can accelerate your LinkedIn growth and start seeing results immediately.

Using Upvote.club ensures that your posts get the initial traction they need, leading to:
✅ More LinkedIn comments, boosting visibility.
✅ Higher reach and engagement, making LinkedIn’s algorithm favor your content.
✅ A stronger network, helping you grow followers on LinkedIn faster.

If you’ve been struggling with low engagement and slow follower growth, Upvote.club can provide the momentum you need to break through.

##How to Sell on LinkedIn Without Sounding Salesy

The biggest mistake people make? Trying to sell too soon.

Instead, follow this approach:

Don’t Sell… SERVE 🤲

S → Show up consistently.
E → Educate.
R → Relate to their needs.
V → Value relationships over transactions.
E → Engage with authenticity.

The best way to grow on LinkedIn is to serve your audience first.

##Final Thoughts

Selling on LinkedIn is a full process, but it is achievable.

How are you getting on with selling on LinkedIn?
Let me know in the comments! ⬇️

##Join Free LinkedIn Sales Training

I’m hosting “How To Sell On LinkedIn”

Sign up here: https://lnkd.in/eMYw-JvF

I’ve also asked Will McTighe from SayWhat to pick two attendees and create incredible conversion content for them live on the call.