A Guide to Image Sizes for LinkedIn Posts

When you’re creating images for the LinkedIn feed in 2026, you have two primary choices that work best: 1200 x 1200 pixels for a classic square post or 1080 x 1350 pixels for a taller, vertical one. Nailing these dimensions is the first step to making sure your content looks sharp and professional, avoiding those weird, awkward crops that kill your credibility on both desktop and mobile.

Let's get straight to it: getting your LinkedIn image sizes right isn't just about making things look pretty. It's a performance issue. The right dimensions ensure your visuals are crisp, clear, and grab attention while people are scrolling. A poorly sized image gets blurry, cut off in the wrong places, or just completely fails to make an impact.

At the heart of this is a simple concept: understanding what is aspect ratio. This little number dictates the shape of your image and how it fills the screen—a key detail, especially since most of your audience is probably viewing on a phone.

This infographic gives you a quick visual breakdown of the most common aspect ratios for feed posts.

As you can see, both square and vertical images take up more screen real estate on mobile devices. That's exactly what you want—more space means more attention on your content.

LinkedIn Post Size Cheat Sheet (2026)

Bookmark these LinkedIn post size specs so you can export once and upload without guessing. Dimensions below are the practical targets most creators use for feed posts, profile assets, company pages, and carousels.

Why We Moved Beyond Landscape

It wasn't always this way. For a long time, LinkedIn pushed a standard landscape format of 1200 x 627 pixels. But as mobile traffic exploded, the data started telling a different story. Analytics showed that square images were pulling in 23% more engagement. This shift in user behavior is what prompted LinkedIn to officially get behind square and vertical formats.

The bottom line is simple: your goal is to maximize your visual real estate. A perfectly sized image stops the scroll and gives people a reason to engage with your message, which is how you earn likes, comments, and shares.

Mastering Image Posts in the LinkedIn Feed

The LinkedIn feed is a crowded space. To stop the scroll, your single image posts have to do some heavy lifting. You’ve got three main formats to work with: the traditional landscape, the versatile square, and the mobile-first vertical. Picking the right one isn't just about aesthetics; it’s a strategic choice.

What Types of Posts Can You Make on LinkedIn?

LinkedIn supports several post types you’ll size differently: single-image posts, multi-image carousels (often uploaded as images or a PDF), link shares with automatic previews, native video, documents, polls, and text-only updates. For image-led content, square and vertical still win the most mobile screen space; landscape remains useful for link thumbnails and wide graphics.

Match the format to the job: use a single strong image for a quick scroll-stopper, a carousel for step-by-step storytelling, a link preview when you need people to click out, and video when motion helps the message. The rest of this section focuses on the pixel sizes that keep those formats looking sharp.

Getting the sizes right means your visuals show up crisp and clean, without any weird, unprofessional cropping. This isn't just about looking good—it's about performance.

The Three Core Feed Image Formats

LinkedIn feed images use three core formats: landscape at 1200 × 627 pixels (1.91:1), square at 1200 × 1200 pixels (1:1), and vertical at 1080 × 1350 pixels (4:5). Landscape suits wide visuals, while square and vertical take up more mobile screen space and are usually the stronger choices for feed visibility.

• Landscape (1.91:1 ratio): This is the classic, wide format, best at 1200 x 627 pixels. It’s good for panoramic shots or graphics that just need that horizontal layout. The major downside? It occupies the least amount of vertical space on a mobile feed, making it easy to scroll right past.

• Square (1:1 ratio): A balanced and highly effective format. Use 1200 x 1200 pixels. Square images have a clear advantage over landscape on mobile devices simply because they take up more of the screen. That extra real estate is often all you need to stop a user in their tracks.

• Vertical (4:5 ratio): This is the undisputed champion for mobile. At 1080 x 1350 pixels, this format absolutely maximizes the vertical space on a phone, making your post incredibly hard to ignore. It's the perfect choice for portraits, infographics, or any visual that needs to command attention.

For maximum impact, make square or vertical images your default. It’s a simple adjustment, but the more screen your image fills on a phone, the better your chances of engagement. That tiny change can make a huge difference in your post's reach.

Is LinkedIn 1200×1200 or 1080×1080?

Both sizes work, but they serve slightly different jobs. For a standard single-image feed post, 1200 × 1200 is the safer high-resolution square target. For carousel cards, 1080 × 1080 is the common square default that stays sharp and consistent across slides.

If you only want one square canvas for single posts, export at 1200 × 1200. If you are building a swipeable carousel, keep every card at 1080 × 1080 (or the matching vertical size) so LinkedIn does not crop inconsistently between pages.

Can You Post 1920×1080 on LinkedIn?

Yes. 1920 × 1080 is a standard landscape size and is commonly used for LinkedIn video and wide graphics. For a still image in the feed, that ratio behaves like a landscape post: it works, but it takes up less vertical space on mobile than square or 4:5 vertical.

If your goal is maximum mobile presence for a photo or graphic, prefer 1200 × 1200 or 1080 × 1350. Reserve 1920 × 1080 when the content is naturally widescreen—especially video—or when you need a horizontal frame for the story.

Understanding Link Preview Images

When you share a link to an external article or website, LinkedIn automatically pulls in a preview image, title, and description from that page's metadata. The ideal size for this link preview image is 1200 x 627 pixels—the same as the landscape format.

You can't change this image directly within LinkedIn. The platform reads what’s called the og:image tag in the website's HTML code. So, to control the preview, you have to make sure that tag is pointing to the right image on the webpage before you share the link. You can use tools like LinkedIn’s Post Inspector to check how your link will look and fix any issues ahead of time.

What Size Is a LinkedIn Post 1200×628?

1200 × 628 (or the closely related 1200 × 627) is the classic landscape / link-preview size—about a 1.91:1 aspect ratio. LinkedIn still uses this family of dimensions for shared-link thumbnails and older landscape feed creatives.

It is not “wrong,” but on mobile it usually fills less of the screen than square or vertical. Use 1200 × 627/628 when you need a wide graphic or a reliable og:image for link shares; use square or 4:5 when you want the image itself to dominate the feed.

How to Nail Your Carousel Posts

Carousels are easily one of the most powerful tools in your LinkedIn toolkit. They let you bundle multiple images into a single, swipeable post, turning a simple update into a mini-presentation. This format is perfect for breaking down complex ideas, telling a story, or walking people through a step-by-step guide.

To make a carousel that flows seamlessly, every single card needs to be the right size. Get the dimensions wrong, and you'll end up with awkward crops that break the narrative and make your post look sloppy.

Carousel Card Specs

Use 1080 × 1080 pixels (1:1) for square LinkedIn carousel cards or 1080 × 1350 pixels (4:5) for vertical cards. Keep every card at the same dimensions so the carousel stays consistent and avoids uneven cropping.

• Square (1:1 Ratio): Go with 1080 x 1080 pixels. This is the go-to size for most people—it's clean, balanced, and works perfectly on both desktop and mobile.
• Vertical (4:5 Ratio): Use 1080 x 1350 pixels. This taller format is a killer on mobile devices. It takes up more of the screen, making your content feel more immersive and harder to ignore.

Whichever size you pick, remember the technical rules. LinkedIn lets you include up to 10 images in a single carousel. You can use JPG, PNG, or even non-animated GIF files. Many creators also design carousels as a multi-page PDF document for a consistent swipe experience.

What File Type Should You Use for LinkedIn Carousels?

For image-based carousels, use JPG for photo-heavy slides and PNG when slides include sharp text, icons, or flat graphics. Non-animated GIFs are supported but rarely ideal for professional decks. If you build the carousel as a document, a multi-page PDF keeps every page the same size and often feels the smoothest to swipe.

Whatever you choose, export every page at the same dimensions (1080 × 1080 or 1080 × 1350) and keep each file lean enough to upload cleanly. Mixing ratios or over-compressing one slide will make the set look uneven in the feed.

How Many Pages Should a LinkedIn Carousel Have?

LinkedIn allows up to 10 images (or pages) in a carousel. In practice, most high-performing carousels land in the 5–10 page range: enough room to tell a story without asking someone to swipe forever.

Lead with a strong first card that states the promise, keep one idea per slide, and end with a clear takeaway or next step. If you only need two or three points, a single image or a short carousel is usually better than padding to hit a page count.

Design Tips to Get More Engagement

The best carousels don't just dump information; they pull the reader from one slide to the next. Ever since they rolled out, carousels have been a marketer's favorite for a reason—they just work. Data consistently shows they drive way more engagement than a single-image post, simply because people can't resist swiping to see what's next.

The secret to a great carousel is building curiosity. Use visual cues like arrows or connecting lines that bleed from one slide to the next. Treat the first card like a headline that makes a promise, and use the following slides to deliver on it.

What Is the Best LinkedIn Video Size?

A practical default for LinkedIn video is 1920 × 1080 (16:9). Keep the file size reasonable for a smooth upload, and aim for a duration that fits the message—short clips usually perform better in the feed than long unedited recordings.

If you are adapting a vertical phone recording, crop thoughtfully so faces and text stay in the safe center. Pair clear visuals with readable captions when possible, since many people watch without sound.

Once your visuals are ready and the post is live, early interaction from real people can help the post gain visibility. On Upvote.club, you create tasks for real community members to leave genuine likes or comments—you earn points by helping others, then spend those points on your own tasks. New accounts start with 13 free points and 2 task slots; no passwords required.

Getting Your Personal Profile Images Right

Your personal profile is your digital handshake on LinkedIn. Let's be honest, it's the first thing anyone sees. Those two visuals—your profile picture and background photo—are what create that first impression. Getting them right is the foundation for building a professional presence that makes people pause and take you seriously.

Think of these two elements as a team. A sharp profile picture builds that initial human connection, while the background photo gives context about your industry, your skills, or your personal brand.

Your LinkedIn Profile Picture Size

Use a 400 × 400-pixel square image for your LinkedIn profile picture. LinkedIn displays it as a circle across search results, comments, and connection requests, so center your face and leave clear space around the edges.

• Recommended Dimensions: 400 x 400 pixels
• Minimum Size: 400 x 400 pixels
• File Size Limit: 8 MB
• Supported File Types: JPG, PNG

Here's the catch: you upload a square image, but LinkedIn displays it as a circle. That means you need to center your face and leave a good amount of empty space around the edges. Otherwise, the circular crop will chop off key parts of your headshot. Simple mistake, but easy to avoid.

Of course, it's about more than just the specs. There's an art and science to what makes a truly effective LinkedIn photo. Go for a high-resolution, professional headshot where you're clearly the main event. Ditch the distracting backgrounds or group shots—the focus has to be 100% on you.

Your LinkedIn Background Photo Size

Use 1584 × 396 pixels, a 4:1 aspect ratio, for your LinkedIn background photo. Keep important text and graphics away from the lower-left area, where the profile picture overlaps the banner, while using the remaining space to add professional context or personality.

A well-designed background photo can instantly communicate your specialty, showcase an achievement, or highlight your company's brand. It transforms your profile from a simple resume into a compelling professional landing page.

Here are the numbers you need to know:

• Recommended Dimensions: 1584 x 396 pixels (that’s a 4:1 aspect ratio)
• File Size Limit: 8 MB
• Supported File Types: JPG, PNG

One detail to remember: your profile picture will overlap a chunk of the background image on the lower-left side. You absolutely have to design your banner with this in mind. Keep any important text, logos, or design elements away from that area to make sure they're visible on both desktop and mobile.

Company Page Image Specifications

Think of your LinkedIn Company Page as your brand's digital headquarters. Just like a physical storefront, first impressions count, and that impression is almost completely visual. Nail your image sizes, and you look sharp, credible, and buttoned-up. Get them wrong, and you look like you don't care.

The two images that do the most heavy lifting are your logo and cover photo. They’re the first thing anyone sees, working together to lock in brand recognition instantly. A crisp logo says who you are; a compelling cover photo tells people why they should care.

Your Company Logo

This is the small square icon that shows up everywhere—next to your company name on your page, in search results, and on every post you share. It’s the anchor for your brand on the platform, so it needs to be perfect.

• Recommended Dimensions: 300 x 300 pixels
• Aspect Ratio: 1:1 (a perfect square)
• Maximum File Size: 3 MB
• File Formats: JPG, PNG

Keep it simple. A clean, high-resolution version of your logo is all you need. Don't try to cram in extra text or taglines; it'll be unreadable at the small sizes LinkedIn displays it.

Company Cover Photo Guidelines

This is the big banner stretching across the top of your page. It's prime real estate for showing off your brand's personality, announcing a new product, or giving a peek into your company culture. Its dimensions are completely different from a personal profile's background photo.

• Recommended Dimensions: 1128 x 191 pixels
• Aspect Ratio: Roughly 5.9:1
• Maximum File Size: 3 MB
• File Formats: JPG, PNG

Here's the catch: this image gets cropped differently depending on the device. On mobile, the left and right sides get chopped off. So, place your most important content—like text, faces, or key graphics—smack in the middle to guarantee it's always visible.

Images for the Life Tab

The 'Life' tab is your secret weapon for employer branding. It’s where you can ditch the corporate talk and show potential hires what it’s really like to work with you. Strong, correctly sized visuals here can be the deciding factor for top talent.

Your 'Life' tab is where you tell your story. It's your chance to help a future star employee see themselves as part of the team, making your company feel more human and a whole lot more attractive.

Here are the specs you'll need for this section:

• Main Image: 1128 x 376 pixels
• Custom Module Images: 502 x 282 pixels

Keeping these visuals consistent helps you build a cohesive narrative about your company culture.

Once you’ve got a killer-looking company page, your next job is to get eyes on it. Attracting an audience helps your content land. We break down practical tactics in our guide on how to get more LinkedIn followers. Building that base gives your perfectly crafted posts a fighting chance.

Common Pitfalls and Technical Best Practices

Nailing the right dimensions is only half the battle. If you want your images to look sharp and professional every single time, you need to get a few technical details right. Simple mistakes with file types or compression can lead to blurry, pixelated, or badly cropped visuals that quietly sabotage your credibility.

Think of file formats as different tools for different jobs. Using the wrong one can instantly wreck your image quality. It's a small detail, but it makes a huge difference.

Choosing the Right File Type

• JPG (or JPEG): This is your workhorse for photographs. JPGs are brilliant at handling the complex colors and gradients you see in a headshot or a real-world photo. They use "lossy" compression, which cleverly reduces file size by ditching some data, but for photos, you'll never notice the difference.
• PNG: Save PNGs for graphics with text, logos, or solid blocks of color. PNGs use "lossless" compression, which means they keep every single detail, ensuring text and lines stay perfectly crisp. The files are a bit larger, but it's a necessary trade-off for clean, sharp graphics.
• GIF: LinkedIn supports them, but you should use GIFs sparingly. They're really only for simple, non-animated graphics or when you need the smallest possible file size. Honestly, for almost any professional graphic on LinkedIn, PNG is the smarter choice.

What Is the Maximum File Size for LinkedIn Posts?

Limits vary by asset. For a typical feed image, staying under about 5 MB is a practical target that uploads reliably for most users. Personal profile photos and background images commonly allow up to 8 MB, while company logos and cover photos are often capped around 3 MB.

If your export is larger, compress before upload rather than relying on LinkedIn to rescue quality. A leaner file loads faster and is less likely to look muddy after the platform processes it.

Compression Without Compromise

LinkedIn has file size limits, so compressing your images is a necessary step. The trick is to shrink the file just enough to meet the platform's requirements without making it look like a blurry mess. Most modern image editors have a "Save for Web" or "Export As" feature that lets you see a live preview of the quality as you tweak the compression level.

A solid rule of thumb is to aim for a quality setting of 70-80% for your JPGs. This hits the sweet spot between file size and visual quality, keeping your photos sharp while making sure they load fast for everyone.

Does LinkedIn Compress Images?

Yes. After you upload, LinkedIn typically re-encodes images for delivery across desktop and mobile. That means an already over-compressed JPG can look worse once the platform applies its own processing.

Start with the recommended pixel dimensions, choose JPG for photos and PNG for text-heavy graphics, and compress gently yourself (roughly 70–80% JPG quality). Giving LinkedIn a clean, correctly sized file is the best way to keep the final result sharp.

Avoiding Common Cropping Mistakes

One of the most frequent slip-ups we see is putting important information too close to the edge of an image, especially cover photos. Remember, LinkedIn’s interface will crop or cover parts of your image depending on the device.

For instance, your profile picture will always obscure the lower-left corner of your personal background photo. The edges of a company cover photo often get trimmed on mobile screens. You absolutely have to keep key elements—like logos, text, or faces—inside a central "safe zone" so they stay visible no matter how someone is viewing your profile.

Common Questions & Quick Fixes

Got a nagging question about your LinkedIn images? You're not alone. Here are some of the most common issues people run into, along with some quick, actionable answers to get your visuals looking sharp.

Why Do My Images Look Blurry on LinkedIn?

This is a classic problem, and it usually comes down to one of three things: the image was too small to begin with, it got over-compressed, or it's the wrong file type for the job.

Always start with a high-resolution image that meets or exceeds LinkedIn's recommended dimensions. When you're ready to export, think about what's in the image. For photos with lots of detail and color gradients, JPG is your best bet. But for graphics with sharp lines, text, or logos, a PNG file is essential to keep things crisp and avoid that fuzzy, pixelated look.

What's the Best Image Size for a Mobile Post?

Mobile is where most of the action is, so you have to optimize for that vertical scroll. The two best formats are square (1:1 aspect ratio, 1200×1200 pixels) and vertical (4:5 aspect ratio, 1080×1350 pixels).

Both of these take up more screen real estate on a phone than a traditional landscape image. That means they grab more attention and make it that much harder for someone to just scroll right past your content.

Can I Edit the Thumbnail for a Shared Link?

Unfortunately, no. Once you paste a link into the post editor, LinkedIn pulls the thumbnail image automatically and locks it in. You can't change it directly on the platform.

The image that appears is dictated by the og:image tag in the webpage's metadata. If you want to control the thumbnail, you have to make sure the right og:image tag is set on the webpage before you share the link. There's no retroactive fix for this one.

What Is the LinkedIn Post Size in cm or Inches?

LinkedIn sizes are defined in pixels, not centimeters or inches. Print conversions only make sense if you also pick a DPI (for example, 1200 × 1200 px at 300 DPI is about 4 × 4 inches / ~10.2 × 10.2 cm). For social uploads, ignore print units and export at the pixel dimensions in this guide.

If a design tool asks for physical size, set the canvas in pixels (or set DPI intentionally and convert once). What LinkedIn reads on upload is the pixel width and height—not cm or inches.

How Do I Check If My LinkedIn Image Dimensions Are Correct?

On your computer, open the file properties / “Get Info,” or check the canvas size in your editor (Figma, Canva, Photoshop, etc.) before export. Confirm width × height matches the target—for example 1200 × 1200 for a square feed post or 1584 × 396 for a profile banner.

After upload, preview the post on desktop and mobile. If faces or text sit too close to the edge, or if a link preview looks wrong, fix the source image or og:image and re-export. LinkedIn’s Post Inspector is useful for checking how shared links will render.

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Once your image specs are dialed in, you can support distribution with real community interaction. On Upvote.club you create tasks for members to engage with your content—earn points by completing tasks for others, then use those points for your own LinkedIn likes, comments, or follows. New users get 13 free points and 2 task slots to start. Get started on Upvote.club.