The Ultimate Image Size for LinkedIn Post Success

When you're posting on LinkedIn, the right image size makes a big difference. For a standard, horizontal image in the feed, you should use 1200 x 627 pixels. This is the ideal dimension that makes sure your visuals look crisp and professional on both desktop and mobile, without any awkward cropping. If you're using a square post, 1080 x 1080 pixels is your go-to.

Your Quick Reference for LinkedIn Image Sizes

Getting the right image dimensions on LinkedIn is one of those small details that instantly makes your content look more polished and professional. Get it wrong, and you risk blurry, stretched, or poorly cropped visuals that completely undermine your message. Think of this guide as your back-pocket reference to make sure every image you post is perfectly optimized.

This infographic breaks down the key dimensions you'll need for your profile, posts, and cover photos.

It’s a great visual reminder of the three most common image types you'll be working with. Each one has its own specific requirements for making that solid first impression.

LinkedIn Image Size Cheat Sheet

To make things even simpler, I've put together a quick cheat sheet with the most current specs. Keep this handy and use it as a quick lookup before you create or upload your next visual. It saves a ton of guesswork.

Image Type	Recommended Pixels (Width x Height)	Aspect Ratio	Max File Size
Single Image Post (Landscape)	1200 x 627 pixels	1.91:1	5 MB
Single Image Post (Square)	1080 x 1080 pixels	1:1	5 MB
Shared Link Thumbnail	1200 x 627 pixels	1.91:1	5 MB
Personal Profile Photo	400 x 400 pixels	1:1	8 MB
Personal Cover Photo	1584 x 396 pixels	4:1	8 MB
Company Page Logo	400 x 400 pixels	1:1	4 MB
Company Page Cover	1128 x 191 pixels	5.9:1	4 MB

Bookmark this page so you can come back to it whenever you need. Getting the specs right is step one.

Of course, once your images are perfectly sized, getting that initial burst of engagement is the next hurdle. With our Upvote.club service, we help you get real likes and comments on your content from real people in our community. It’s a great way to kickstart the conversation and get the algorithm working in your favor.

Getting Single Image Posts Right for Maximum Impact

The single image post is your workhorse on LinkedIn. It's the most common visual you'll see, and for good reason—it’s a fantastic tool for stopping the scroll and getting your message across quickly. To make sure your image looks sharp on every device, from a giant desktop monitor to a tiny phone screen, the go-to image size for a LinkedIn post is 1200 x 627 pixels. Sticking to this prevents any weird, awkward cropping.

This recommended size works out to a 1.91:1 aspect ratio. It’s a landscape format that fits perfectly in the LinkedIn feed. When you use this ratio, your whole image is visible right away, so people don't have to click "see more" to get the full picture. That tiny click can be a real barrier to engagement, so it's best to avoid it.

Key Specs for Single Images

Getting the dimensions right is half the battle. When you're prepping your visuals, you also need to nail these technical details. They're just as important for a professional-looking post.

• File Size: Aim to keep your image under 5 MB. Anything larger can slow down loading or get rejected by LinkedIn.
• File Types: For photos and images with lots of detail, JPG is your best bet. If you're working with graphics that have sharp lines, text, or need a transparent background, PNG is the way to go.
• Composition: This is a big one. Place your most important elements—like key text, your logo, or the main subject—smack in the center. Think of this as a "safe zone" that keeps your key message from getting covered up by profile pictures or buttons on different devices.

This isn't just about making things look pretty; it's about performance. Early analysis showed that posts using the 1200×627 pixel size got a 45% higher engagement rate than poorly sized images. That's a huge difference, and this size remains the gold standard today for a crisp, clean display. For more tips, you can find a ton of details in Kanbox’s comprehensive guide.

A well-composed image respects the viewer's time. By using the correct size, you remove friction and make your message easier to absorb, leading to better interaction.

Of course, a pixel-perfect image is just the first step. The real magic happens when you get that initial wave of engagement, signaling to the algorithm that your content is worth sharing.

That's where we come in. With our Upvote.club service, we help your content get seen by generating genuine engagement from our community of verified users. When you need to give your posts an initial push, you can check out our guide on getting more LinkedIn likes to see how our community-based system works.

Getting Your Profile and Company Page Images Right

Your profile picture and cover image are the first things anyone sees when they land on your LinkedIn page. Think of them as your digital handshake—getting the dimensions right is important for making that solid, professional first impression. These images really set the visual tone for your personal brand or your entire company.

Personal Profile Photo and Cover Image

Your personal profile is basically your professional calling card online. A crisp, high-quality headshot and a well-designed banner can completely change how recruiters, potential clients, and colleagues see you. It's worth the effort.

• Profile Photo: The sweet spot is 400 x 400 pixels. This square format makes sure your face is clearly visible and perfectly centered, which is exactly what you want.
• Cover Photo: Go with 1584 x 396 pixels. This gives you a wide 4:1 aspect ratio, a panoramic space that’s perfect for showing off your professional identity or a personal brand message.

Don't just take my word for it. A recent study from LinkedIn showed just how much this matters. Profiles that used the correct 1584 x 396 pixels cover image size saw 38% more visits than those with wonky, mismatched banners. Using the right size helps center your key elements perfectly across every device, so you can finally avoid those awkward cropping issues you see everywhere.

Company Page Logo and Cover Image

For a business, the company page is a massive branding opportunity. Keeping things consistent and professional here builds trust and is key to attracting followers. Your logo and cover image need to be sharp and on-brand, no exceptions.

• Company Logo: Just like a personal profile, the recommended size is 400 x 400 pixels.
• Company Cover: Your banner should be 1128 x 191 pixels. It's a bit smaller than the personal cover, but it’s still prime real estate for branding, announcements, or company values.

Design Tip: Always think about the "safe zone" when you're designing cover images. Your profile photo or company logo will overlap the banner on the left, and the view changes quite a bit between desktop and mobile. Keep your important text and logos away from the edges to make sure they don't get cut off.

A killer profile starts with a great headshot. If you're looking to refresh your professional image, learning how to take your own headshots can make a big difference without breaking the bank.

Of course, a polished profile is just one piece of the puzzle. To really build a following, you need consistent engagement that signals to the LinkedIn algorithm that you're active. With our Upvote.club service, we can help you get that initial traction by connecting you with a community of real, active users.

Using Advanced Formats Like Carousels and Videos

If you're only posting single images, you're leaving engagement on the table. To really tell a story—whether you're breaking down a tutorial, showcasing data, or walking people through a process—you need to step up to more advanced formats like carousels and videos.

Getting the specs right for these is absolutely necessary for creating the kind of dynamic, interactive content that actually stops the scroll.

It’s a different ballgame than a standard image post, but the potential payoff is huge. Let's look at the details for each one.

Crafting the Perfect LinkedIn Carousel Post

Carousel posts are fantastic. They let you break down complex ideas into bite-sized, swipeable slides, making your content way more digestible. The absolute golden rule here is consistency—every single card in your carousel needs to have the same dimensions.

• Square (1:1 Aspect Ratio): This is my go-to. Use 1080 x 1080 pixels. It gives you a clean, balanced look that works beautifully on mobile and is super easy to design for.
• Vertical (4:5 Aspect Ratio): For a bit more punch, go with 1080 x 1350 pixels. Vertical carousels grab more screen real estate on mobile, which can really help your post stand out in a busy feed.

Pro Tip: Don't assume people know to swipe. I always add a little arrow or a graphic element that bleeds from one slide to the next. It’s a simple visual cue that prompts users to keep going.

Seriously, don't mix and match sizes. If you do, LinkedIn will awkwardly crop your images, and the whole experience will feel jarring and unprofessional. Stick to one size and keep it consistent.

Optimizing Video Thumbnails for More Clicks

Your video's thumbnail is its billboard. It's the first—and sometimes only—thing people see. A boring or blurry thumbnail is a guaranteed way to get scrolled past, while a sharp, compelling one can make all the difference in getting that click.

• Recommended Aspect Ratios: Your thumbnail's aspect ratio should match your video's. Stick to the standards: 16:9 (landscape), 1:1 (square), or 9:16 (vertical).
• File Format: Keep it simple. JPG or PNG will do the trick.

If you upload a 16:9 landscape video at 1920 x 1080 pixels, your thumbnail should also be 1920 x 1080 pixels. This prevents those ugly black bars or any weird distortion.

Of course, creating perfectly sized carousels and videos is just the first step. To really get them seen, you need to give them an initial boost. With our Upvote.club service, we can get your posts in front of real people from our community. We help provide the initial likes and comments that signal to the LinkedIn algorithm that your content is high-quality and worth sharing, kicking off that organic growth from the very start.

Technical Best Practices for LinkedIn Images

Getting the dimensions right is just step one. If you really want your images to look sharp and professional on LinkedIn, you need to look into the technical details. Nailing these settings is what separates the pros from the amateurs, making sure your visuals load fast and look crisp for everyone who sees them.

First things first: file format. This choice depends on what kind of image you're posting.

• JPG (or JPEG): This is your go-to for photographs and complex images with lots of colors or gradients. It’s the sweet spot between great quality and a manageable file size.
• PNG: Use this for graphics with sharp lines, text, or logos. PNG files keep those edges clean and also support transparent backgrounds, which can be a lifesaver for logos and custom graphics.

Color Profiles and Compression

Ever upload an image only to find the colors look dull or weirdly oversaturated? That's usually a color profile issue. To keep your colors consistent across every device and browser, always export your images using the sRGB color profile. It’s the web standard for a reason and prevents those nasty color shifts.

Next up is file size. LinkedIn won’t accept massive files, and your audience won’t wait around for them to load anyway. You need to compress your images, but without turning them into a pixelated mess. Most photo editing tools have a "Save for Web" option that does a great job of finding that balance. Aim to keep your images under the platform's limit—usually under 5 MB for posts—to make sure they load in a snap.

A well-optimized image respects your audience's bandwidth and time. Quick-loading, crisp visuals are more likely to stop the scroll and encourage engagement.

Preparing for High-Resolution Displays

To make sure your images don’t look blurry on modern Retina or 4K screens, a great pro-tip is to export them at a higher resolution than LinkedIn’s minimum recommendation.

For example, if you're creating an image for a standard 1200 x 627 pixel post, try exporting it at 2400 x 1254 pixels. LinkedIn will shrink it down, but starting with that extra detail results in a much sharper, more pristine final image when it's displayed.

These principles aren't just for LinkedIn, either. Many of the techniques for optimizing images for social platforms like Instagram—especially around export settings and compression—can be applied here to keep your visuals looking top-notch everywhere you post.

Getting the technical side of your images right is the foundation. But even the most perfect image needs a little push to get seen. With our Upvote.club service, you can give your perfectly optimized posts the initial momentum they need. We help you get real likes and comments from our community, signaling to the algorithm that your content is worth sharing far and wide.

How We Drive Engagement to Your Visual Content

Nailing the perfect image size for a LinkedIn post and creating a visually stunning piece of content is a fantastic start, but it's only half the battle. The real trick is getting that post in front of the right eyeballs, and quickly.

On LinkedIn, the first hour after you post is everything. It's what's known as the Golden Hour. Early engagement—likes, comments, and shares—is a powerful signal to the LinkedIn algorithm that your content is good. When you get that initial traction, the platform rewards you by pushing it out to a much wider audience. Without that early momentum, even the best-looking content can fall flat.

How Our Community-Based Model Works

This is exactly where our service at Upvote.club comes into play. We built a platform that's all about helping your content get that first push, powered by a community of real people. Our Upvote.club service is not about buying engagement—it's about participating in a community.

Our Upvote.club service operates on a community-based model where we help each other grow. Our moderation is strict, and we do not allow bot accounts. If you join and complete tasks using a real account, you become a part of our community.

Here's how it works with us:

• When you register with us, you receive 13 free points and 2 task slots. These can be used to create your first task.
• If you need more points, you must complete tasks for others. The first time you complete a task, our system will ask you to verify your social media accounts with our unique emoji-based system—no passwords are required.
• Every 24 hours, you receive 1 free task slot. If more tasks are needed, we offer a subscription that provides a large number of points and free task slots right away.

This "give to get" model works. By helping other members, you earn the ability to promote your own content. This creates a healthy, sustainable cycle of genuine engagement driven by real people, not bots. With our Upvote.club service, we help you give your posts the boost they need during that all-important first hour. We make this method accessible to everyday users who want more reach on social media.

To dive deeper into this strategy, check out our guide on how to get more LinkedIn likes.

Your Top LinkedIn Image Questions, Answered

Let's look into some of the most common questions I hear about LinkedIn image sizes. Getting these small details right can make a big difference in how your content lands, helping you sidestep simple mistakes and keep everything looking sharp.

What Happens If My Image Size Is Wrong?

If you upload an image with the wrong dimensions, LinkedIn’s going to step in and try to fix it for you. It’ll automatically crop, stretch, or squish your visual to cram it into the designated space.

More often than not, this ends with awkwardly framed pictures, blurry text, or the most important part of your graphic getting chopped right off. An image that's even slightly off can make your post look sloppy and kill its impact before anyone even reads your caption.

Should I Design for Desktop or Mobile First?

You absolutely have to design for mobile first. No question about it.

Of course, you want your images to look great everywhere, but a massive chunk of LinkedIn users are scrolling on their phones. Mobile screens are vertical and narrow, so it's necessary to make sure your text is big enough to read and your key visuals are dead center. Focusing on mobile makes sure your content actually works for the majority of your audience.

What Is the Best Format for Images with Text?

For any image that has text, logos, or any kind of sharp graphic element, PNG is your best friend.

JPGs are great for photos, but they use a compression method that can create fuzzy little artifacts around crisp lines, making your text look pixelated and hard to read. A PNG file, on the other hand, preserves that clarity, keeping your message sharp and professional.