Getting more story views on Instagram starts with one sticker people can tap
Within three weeks my average views climbed from around 280 to just over 900.
Table of contents
Stickers add interactive elements to your stories, like polls, votes, and games.
One of the best ways to boost engagement is to use Stickers.
Use one interactive sticker per story.
- Polls.
- Add Yours requests.
- Votes and games.
What you can try now: Put one poll or question sticker on the next Story.
The time that you post your Stories has a huge impact on your views.
Stories get more views when you post at the times your specific audience is already scrolling.
Post while your specific audience is already scrolling.
- The posting time changes the view count.
- Use the hours your own audience is already in the app.
- A Story posted to an empty audience gets fewer views.
What you can try now: Post the Story when your audience is already scrolling.
Set a posting schedule and stick to one or two Stories.
Set a posting schedule and stick to it.
I'd suggest sticking to one to two Stories per day at most.
- A schedule you can keep.
- One or two Stories.
- Per day at most.
What you can try now: Keep a schedule of one or two Stories a day.
Every time someone replies to your Story, make sure you send a message back.
Every time someone replies to your Story with an answer, it sends a positive signal to the IG algorithm that encourages it to push it out to more people.
A reply sends a positive signal that pushes the Story out to more people.
- Reply to the first few viewers within minutes.
- Send a message back.
- The reply is the signal that pushes the Story further.
What you can try now: Send a message back every time someone replies to a Story.
You can get around that by adding your most important Stories to your Highlights.
Adding your most important Stories to Highlights keeps the ones people still need to find.
Add your most important Stories to your Highlights.
- The Story that should outlast the day.
- Highlights on the profile.
- The ones you cannot afford to lose.
What you can try now: Add the Story you still need later to Highlights.
Add followers who often interact with your Stories to your Close Friends list.
Brand ambassadors, and followers who often repost or share your Stories, belong on that list.
You can access the Close Friends list through your Instagram account settings.
- Followers who often interact with your Stories.
- People who repost or share them.
- The list lives in account settings.
What you can try now: Put the people who often reply on your Close Friends list.
Instead of reposting the same stuff, share exclusive content in your Stories.
So instead of reposting the same stuff you've already shared, focus on sharing exclusive content in your Stories.
A short behind the scenes clip with a clear ask in the first frame.
- Exclusive content, not a copy of the feed.
- A question sticker, a poll, or a short behind the scenes clip.
- Something the feed post did not already show.
What you can try now: Share something in the Story that is not already in the feed.
If you post too frequently, your followers grow bored and your reach is limited.
If you post too frequently, you run the risk of your followers growing bored with your output and not engaging with them, which can limit your reach.
A long run of Stories can limit your reach.
- Followers grow bored with the output.
- They stop engaging.
- The reach gets limited.
What you can try now: Stop before a long run of Stories leaves people bored.
Statistics show that brands publish 10 Instagram Stories per month, on average.
That monthly average is the volume the statistics describe for brands.
Brands publish 10 Instagram Stories per month, on average.
- About 10 Stories in a month.
- An average, not a pile every day.
- Compare your own month with that volume.
What you can try now: Compare your month with about 10 Stories, the brand average.
Average views climbed from around 280 to just over 900.
Within three weeks my average views climbed from around 280 to just over 900.
What changed things was cutting down to one or two stories a day.
- Around 280 views before.
- Just over 900 after.
- One or two stories a day, each with a question sticker, a poll, or a short behind the scenes clip.
What you can try now: Cut down to one or two Stories a day and read the view count.