Shorts can be a great way for new subscribers to discover your content.

Shorts can be a great way for new subscribers to discover your content.

Some creators got their start with short clips and later made longer videos. Others stayed with one-minute videos. With a Shorts feed that works like a recommendation page, new people can find the channel without already subscribing.

The portrait-style clips are a maximum of 60 seconds.

• One clear idea.
• A face or a result in the first second.
• A reason to open the channel after the clip.

What you can try now: Write the opener of the Short.

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The more you engage with your audience, the more they'll engage with you.

Talking to viewers and responding to their feedback is key to growing your channel. A Short that sends people to a channel with no answer in the comments wastes the visit.

Respond to the comments on the Short the same day.

• A reply.
• A heart on the comment.
• A next Short that continues the same question.

What you can try now: Write the reply you will leave under the Short.