Getting more likes on TikTok starts when people finish the video and tap

A hook that stops the scroll in the first three seconds.

Make videos people actually finish and feel compelled to tap. The hook, a tight middle, and an ending that gives a reason to tap the heart are the three parts of that job.

The ending has to give a reason to tap the heart.

• The first three seconds.
• A tight middle.
• An ending with a reason to tap.

What you can try now: Write the opener that stops the scroll in the first three seconds.

Three to five targeted tags is the sweet spot in 2026.

Three to five targeted tags is the sweet spot. The caption is prime real estate for sparking the comments and likes that boost reach.

The caption is prime real estate for the like and the comment.

• Three targeted tags.
• Five targeted tags.
• The caption, used for the like and the comment.

What you can try now: Keep the tags to three, four, or five that name the video.

5,000 followers with strong engagement routinely outperforms 500,000 with weak engagement.

A creator with 5,000 followers and a strong engagement rate routinely outperforms a creator with 500,000 followers and weak engagement on individual videos.

Strong engagement on a small account beats weak engagement on a huge one.

• 5,000 followers.
• 500,000 followers.
• The rate on the single video.

What you can try now: Compare a small account's rate with a much larger quiet one.

How I learned video editing in 30 days beats a generic hashtag title.

"How I learned video editing in 30 days" beats "Day 1 of editing" followed by a stack of generic tags.

A specific title tells the viewer what the 30 days were about.

• A specific claim.
• A day-one label plus generic tags.
• The specific claim wins.

What you can try now: Name the specific thing the video is about in the first line.