The trick is reaching them, and then creating content that resonates so much with them that they hit subscribe.
The trick is reaching them, and then creating content that resonates so much with them that they hit subscribe.
Table of contents
The trick is reaching them, and then creating content that resonates so much with them that they hit subscribe.
Your content could be the most valuable video ever created, and if the thumbnail is not enticing, you get silence. 72 percent of the most popular videos in one study featured a human face.
The ideal size for YouTube video thumbnails is 1280 pixels by 720 pixels, with an aspect ratio of 16:9.
- A face.
- Color, not a muted frame.
- Text is common on big thumbnails, so keep any words few and readable.
What you can try now: Preview the thumbnail at the size people actually see.
If viewers drop off your video within a few seconds, this sends a strong message to the ranking system that the content is not worth watching.
The first 30 seconds of the video is the hook. It has to show that the video they clicked is the video they wanted.
YouTube recommends a quick channel trailer that says what you create, what viewers can expect, and why they should subscribe.
- What you create.
- What viewers can expect.
- Why they should subscribe.
What you can try now: Write the first 30 seconds so the promise shows up immediately.
Grow on YouTube
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The Upvote.club team builds free social media tools and runs a community of real people who support each other’s posts on 19 social networks.