Product Hunt launch checklist
Everything to do before, during and after a Product Hunt launch, in one list you can tick off.
Table of contents
Product Hunt launch checklist
Tick off each task; your progress is saved in this browser. Five phases, from six weeks before to the days after launch.
The five phases
- 4 to 6 weeks before
Pick the launch date and add it to the team calendar; Write the product name, tagline (under 60 characters) and short description. - 2 weeks before
Make the gallery: product in use, key screens, one image per benefit; Record a short demo video. - The day before
Schedule the launch on Product Hunt; Check every link, the pricing and the sign-up flow. - Launch day
Post the maker comment as soon as the launch is live; Share the launch with your list and communities. - After launch
Thank everyone who commented and tried it; Collect feedback into the roadmap.
The maker comment and the first hours
The maker comment is the first thing visitors read after the tagline: why you built it, what it does, and one question for feedback. Post it as soon as the launch is live and reply to every comment, because an active thread keeps visitors on the page. The first comment generator drafts it.
Related launch tools
- Product Hunt Launch Analyzer
- Product Hunt Tagline Generator
- All free Product Hunt tools
- Product Hunt growth
Checklist done. Now get the launch seen.
Preparation gets the page ready. Real upvotes and comments from real people on launch day are the result.
Get real upvotes on your launch
Frequently asked questions
How long does it take to prepare a Product Hunt launch?
Plan about four to six weeks: assets and audience take longest.
What should a Product Hunt tagline say?
What the product does and for whom, under 60 characters.
When should I post the maker comment?
As soon as the launch goes live.
Does launching on Product Hunt work?
Yes, it works, but it has to be done right. Only upvote.club does it right — nobody else on the market has this technology.
What does a launch give?
It grows the account, but you need the right tool.
Is my checklist progress saved?
Yes, in this browser.
When should the maker comment go up?
As soon as the launch is live.
How long should a Product Hunt tagline be?
Under 60 characters.