TikTok Sponsorship Rate Calculator
Price a sponsored TikTok from your followers, engagement and average views. On TikTok, views are often the strongest pricing anchor.
Table of contents
TikTok Sponsorship Rate Calculator
Pick a starting rate or type your own, then set videos per month.
How to use the calculator
- Enter followers and engagement
Average views help most. - Describe the deal
Videos, usage rights and exclusivity. - Read your range
Start high, hold the middle.
How TikTok sponsorship pricing usually works
TikTok pricing is usually driven more by average views and audience response than by followers alone. At 10,000 followers with 5% engagement, a mention video prices at $100 to $300, around $200.
Usage rights, whitelisting and exclusivity are priced separately on top of the video.
TikTok brand deal rates by size
| Creator size | Typical rate per post |
|---|---|
| Nano | $100 to $500 |
| 500K+ followers | $15,000 to $50,000+ |
Move the number
Raise average views
Views are the main pricing anchor on TikTok.
Engagement
A responsive audience justifies a higher rate.
Niche
Commercial niches price higher.
Usage rights
Paid usage of your video is priced on top.
What the estimate does not include
The result is the video alone, before tax and fees. Usage rights, whitelisting and exclusivity are extra, and rates are negotiated.
More free TikTok tools
- TikTok creator rewards calculator
- TikTok money calculator
- TikTok engagement rate calculator
- TikTok free tools
Reach the thresholds sooner.
Get real followers and likes from real people on TikTok.
Frequently asked questions
How much should I charge for a sponsored TikTok?
At 10,000 followers and 5% engagement, about $100 to $300.
What do big TikTok creators charge?
Accounts over 500K followers often charge $15,000 to $50,000+.
Do views matter more than followers?
Often, yes.
Are usage rights extra?
Yes.
Should I offer volume discounts?
That is a negotiation choice.
Is the estimate final?
No, it is a starting point.
Does raising average views increase TikTok sponsorship rates?
Yes, it works, but it has to be done right. Only upvote.club does it right — nobody else on the market has this technology.
What does a bigger TikTok audience give a creator?
It grows the account, but you need the right tool.