X (Twitter) Money Calculator
Estimate what a sponsored post on X is worth from your followers and audience country, and see the other ways creators earn on X.
Table of contents
X (Twitter) Money Calculator
Pick a starting rate or type your own, then set sponsored posts per month.
How to use the calculator
- Estimate your rate
Followers / 1,000 x rate per 1,000 followers. - Set posts per month
How many sponsored posts you publish. - Read monthly income
Rate per post times posts.
How sponsored posts on X are priced
Brands typically pay around $0.50 to $1.50 per 1,000 followers for a sponsored post. With 100,000 followers that is about $50 to $150 per post. Rates vary by audience geography: US audiences average about $3 per 1,000 followers ($1.50 to $7.50).
X's own creator revenue sharing has required an X Premium subscription and thresholds of verified followers and organic impressions, and its payout rules change, so check the Monetization section of your settings.
X creator rates by audience country (per 1,000 followers)
| Country | Min | Avg | Max | Per 100K followers |
|---|---|---|---|---|
| United States | $1.50 | $3.00 | $7.50 | $300 |
| Australia | $2.00 | $3.50 | $6.25 | $350 |
| United Kingdom | $1.25 | $2.75 | $6.25 | $275 |
| Canada | $1.25 | $2.50 | $5.50 | $250 |
| India | $0.13 | $0.45 | $1.00 | $45 |
Move the number
Engagement
A smaller audience that replies and reposts is worth more than a large quiet one.
Subscriptions
Followers can pay a monthly fee for exclusive content; creators keep most of it.
Tips
X takes no cut from tips.
Conversation
Replies from other Premium users have mattered in recent payout rules.
What the estimate does not include
Sponsored post rates are negotiated, and X's revenue-sharing rules change. The estimate does not include ad revenue sharing.
More free X tools
Grow the audience brands pay for.
Get real followers and likes from real people on X.
Frequently asked questions
How much do brands pay for a sponsored post on X?
Around $0.50 to $1.50 per 1,000 followers; more for US audiences.
Does X pay creators directly?
Through revenue sharing for eligible Premium accounts; rules change.
How much do X subscriptions pay?
Creators keep most of the subscription revenue.
Does X take a cut of tips?
No.
Does audience country matter?
Yes, a lot.
Is the estimate exact?
No.
Does growing an engaged X audience increase earnings?
Yes, it works, but it has to be done right. Only upvote.club does it right — nobody else on the market has this technology.
What does a bigger X audience give a creator?
It grows the account, but you need the right tool.