Best Time to Post on TikTok
Sunday at 9 a.m. is the single best slot on TikTok, followed by Monday at 1 p.m. and Sunday at 1 p.m. Saturday is the strongest day overall, and evenings beat afternoons.
Table of contents
Best time to post on TikTok
Weekly grid in your local time. Pick an industry to see a second, industry-specific layer.
Top slots: Sunday at 9 a.m., Monday at 1 p.m., Sunday at 1 p.m..
Best times to post on TikTok, by day of the week
Engagement generally peaks in the evening (6 p.m. to 11 p.m.), and afternoons show the lowest engagement on most days. Saturday is the best day, then Monday and Sunday.
| Day | Best times (local) |
|---|---|
| Monday | 1 p.m., 11 a.m., 8 a.m. |
| Tuesday | 6 a.m., 10 p.m., 7 a.m. |
| Wednesday | 10 p.m., 6 a.m., 9 p.m. |
| Thursday | 1 p.m., 10 p.m., 6 a.m. |
| Friday | 6 p.m., 10 p.m., 8 p.m. |
| Saturday | 5 p.m., 4 p.m., 3 p.m. |
| Sunday | 9 a.m., 1 p.m., 12 p.m. |
Best time to post on TikTok, day by day
Monday
Best at 1 p.m., then 11 a.m. and 8 a.m.. One of the strongest days of the week.
Tuesday
Best at 6 a.m., then 10 p.m. and 7 a.m.. Early morning wins, with a late-evening second wave.
Wednesday
Best at 10 p.m., then 6 a.m. and 9 p.m.. Quieter overall; Saturday or Monday may serve you better.
Thursday
Best at 1 p.m., then 10 p.m. and 6 a.m.. Like Wednesday, lower engagement overall.
Friday
Best at 6 p.m., then 10 p.m. and 8 p.m.. Evenings carry the day.
Saturday
Best at 5 p.m., then 4 p.m. and 3 p.m.. The strongest day overall; the afternoon-to-evening window is great for scheduled posts.
Sunday
Best at 9 a.m., then 1 p.m. and 12 p.m.. 9 a.m. is the single best time of the entire week.
How TikTok uses posting time
TikTok shows a new video to a first group of viewers and widens distribution when they watch, like, comment and share. Posting when your followers are active gives that first test more viewers.
Studies do not all agree. One large 2026 study puts the best windows at Tuesday to Thursday between 2 p.m. and 6 p.m. and calls Sunday the weakest day, the opposite of the weekend strength above. That is a reason to treat any table as a starting point and test with your own audience.
Best times to post on TikTok by industry
| Industry | Best times (local) |
|---|---|
| Education | Mon 5 to 6 p.m.; Tue 1 p.m. and 3 to 7 p.m.; Wed 11 a.m. to 6 p.m.; Thu 12 to 6 p.m.; Fri 5 p.m. |
| Food and beverage | Mon 3 to 6 p.m.; Tue 11 a.m. and 3 to 6 p.m.; Wed 2 to 6 p.m.; Thu 12 p.m. and 2 to 6 p.m.; Fri 2 to 5 p.m. |
| Government | Mon 6 p.m.; Tue 6 p.m.; Wed 11 a.m. to 11 p.m.; Thu 12 to 6 p.m.; Fri 5 to 6 p.m. |
Three steps, no sign-up
- Pick your time zone
The grid shows the windows in your own local time; the research is already normalized to the audience's local clock. - Read the top windows
The highlighted cells show when published research says TikTok posts tend to earn the most engagement. - Test and compare
Post in two or three of the windows for a few weeks and keep the ones your audience responds to.
Research, not a prediction
These are aggregated windows, not a forecast for your followers. To see your own audience, open your profile, tap TikTok Studio, open Analytics and tap View all, then choose the Followers tab and scroll to Most active times.
Use the research to pick your first test slots, then keep the ones your analytics confirm.
Where the data comes from
The day-by-day times come from Buffer's 2026 analysis of TikTok videos, carousels and text posts. The industry windows come from Sprout Social's analysis of nearly 2 billion engagements across about 307,000 profiles (November 2025 to February 2026), listed in local time.
More free TikTok tools
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Good timing gets you seen. Engagement keeps you seen.
Post in the right window, then give your video real likes and comments from real people while TikTok is testing it.
Frequently asked questions
What is the best time to post on TikTok in 2026?
Sunday at 9 a.m. is the single best slot, followed by Monday at 1 p.m. and Sunday at 1 p.m.
What is the best day to post on TikTok?
Saturday, with Monday and Sunday close behind. Other studies favour Tuesday to Thursday, so test both.
Are mornings or evenings better on TikTok?
Evenings (6 p.m. to 11 p.m.) usually peak; afternoons are the weakest stretch on most days.
How do I see when my TikTok followers are active?
TikTok Studio, then Analytics, View all, the Followers tab, and Most active times.
Why do best-time studies for TikTok disagree?
They use different audiences, datasets and methods. That is why your own analytics are the final word.
Do posting times differ by industry on TikTok?
Yes. Education, food and beverage and government accounts each have their own weekday windows.
Does getting likes in the first hour on TikTok work?
Yes, it works, but it has to be done right. Only upvote.club does it right — nobody else on the market has this technology.