Best Time to Post on Facebook
Weekday mornings lead on Facebook. Thursday at 9 a.m. is the top slot, Wednesday is the best day, and Saturday is the weakest day of the week.
Table of contents
Best time to post on Facebook
Weekly grid in your local time. Choose an industry to see its own windows.
Top slots: Thursday at 9 a.m., Wednesday at 8 a.m., Sunday at 10 a.m..
Best times to post on Facebook, by day of the week
Engagement peaks in the morning (6 a.m. to 11 a.m.) on weekdays, and afternoons (12 p.m. to 5 p.m.) are consistently the weakest. Wednesday, Thursday and Tuesday are the best days.
| Day | Best times (local) |
|---|---|
| Monday | 9 p.m., 10 p.m., 7 p.m. |
| Tuesday | 8 a.m., 7 p.m., 7 a.m. |
| Wednesday | 8 a.m., 9 a.m., 6 p.m. |
| Thursday | 9 a.m., 8 a.m., 10 a.m. |
| Friday | 8 a.m., 7 a.m., 6 a.m. |
| Saturday | 10 p.m., 6 a.m., 9 p.m. |
| Sunday | 10 a.m., 9 a.m., 8 a.m. |
Best time to post on Facebook, day by day
Monday
Best at 9 p.m., then 10 p.m. and 7 p.m.. Evenings lead on Monday.
Tuesday
Best at 8 a.m., then 7 p.m. and 7 a.m.. One of the three best days.
Wednesday
Best at 8 a.m., then 9 a.m. and 6 p.m.. The best day overall.
Thursday
Best at 9 a.m., then 8 a.m. and 10 a.m.. The single best slot of the week.
Friday
Best at 8 a.m., then 7 a.m. and 6 a.m.. Early morning works best.
Saturday
Best at 10 p.m., then 6 a.m. and 9 p.m.. The worst day to post on Facebook.
Sunday
Best at 10 a.m., then 9 a.m. and 8 a.m.. Sunday morning is one of the top three slots, though the day trails weekdays overall.
How Facebook uses posting time
Facebook shows new posts to a slice of your audience first and widens reach when people react, comment and share. Posting when followers are scrolling gives the post that early signal.
Studies differ in detail: a second large 2026 study puts the best windows at Tuesday and Wednesday from 12 p.m. to 8 p.m. local time, with Monday to Thursday the best days and weekends the worst. Both agree on the weekday advantage.
When is the best time to post on Facebook by industry?
| Industry | Best times (local) |
|---|---|
| Financial services | Mon 9 to 10 a.m., 3 to 6 p.m.; Tue 10 a.m., 3 to 6 p.m.; Wed 10 to 11 a.m., 2 to 6 p.m.; Thu 9 a.m., 3 to 6 p.m.; Fri 9 a.m. |
| Food and beverage | Mon 11 a.m. to 2 p.m.; Tue 10 a.m. to 3 p.m.; Wed 10 a.m. to 12 p.m., 2 p.m.; Thu 9 a.m., 12 to 2 p.m.; Fri 10 a.m. to 3 p.m. |
| Government | Tue 12 to 6 p.m.; Wed 11 a.m. to 6 p.m.; Thu 10 a.m. to 6 p.m. |
| Healthcare | Mon to Tue 10 a.m. to 1 p.m.; Wed 9 a.m. to 1 p.m., 3 to 4 p.m.; Thu 8 a.m. to 12 p.m., 4 p.m.; Fri 10 to 11 a.m., 6 p.m. |
| Nonprofit | Tue 9 a.m. to 4 p.m.; Wed 10 a.m. to 6 p.m.; Thu 10 a.m. to 4 p.m. |
| Retail | Mon 9 a.m. to 1 p.m.; Tue 9 a.m. to 2 p.m., 5 p.m.; Wed 9 a.m. to 2 p.m.; Thu 10 a.m. to 12 p.m.; Fri 10 a.m., 12 to 1 p.m. |
| Education | Mon 10 a.m. to 12 p.m.; Tue 10 a.m. to 12 p.m., 2 p.m.; Wed 10 a.m. to 4 p.m., 6 p.m.; Thu 10 a.m. to 1 p.m., 3 to 4 p.m.; Fri 10 a.m. to 12 p.m. |
| Software and tech | Mon 8 to 10 a.m.; Tue 7 to 11 a.m.; Wed 8 to 11 a.m.; Thu to Fri 7 to 10 a.m.; Sat 7 to 9 a.m.; Sun 10 a.m. |
| Travel and hospitality | Mon 10 a.m. to 2 p.m.; Tue 10 a.m. to 3 p.m.; Wed 10 a.m. to 1 p.m., 3 p.m.; Thu 10 a.m. to 2 p.m.; Fri 10 a.m. to 12 p.m. |
Three steps, no sign-up
- Pick your time zone
The grid shows the windows in your own local time; the research is already normalized to the audience's local clock. - Read the top windows
The highlighted cells show when published research says Facebook posts tend to earn the most engagement. Add your industry for a second layer. - Test and compare
Post in two or three of the windows for a few weeks and keep the ones your audience responds to.
Research, not a prediction
These windows are aggregated across many Pages and profiles. For your own Page, open Meta Business Suite insights and compare when your followers are online.
Timing gets a post in front of more people at the start; reactions and comments decide how far it goes.
Where the data comes from
The day-by-day times come from Buffer's 2026 analysis of Facebook posts. Industry windows come from Sprout Social's analysis of nearly 2 billion engagements across roughly 307,000 social profiles, in local time.
More free Facebook tools
- Facebook engagement rate calculator
- Facebook image size checker
- Facebook page audit
- Facebook free tools
- Best time to post on LinkedIn
- Best time to post on Instagram
- Best time to post on TikTok
- Best time to post on X
- Best time to post on YouTube
- Best time to post on Threads
Good timing gets you seen. Engagement keeps you seen.
Post in the right window, then give it real reactions and comments from real people while it is fresh.
Frequently asked questions
What is the best time to post on Facebook in 2026?
Thursday at 9 a.m., with Wednesday and Sunday mornings also strong.
What is the best day to post on Facebook?
Wednesday, followed by Thursday and Tuesday.
What is the worst day to post on Facebook?
Saturday. Sunday does slightly better but still trails weekdays.
Are mornings or afternoons better on Facebook?
Mornings, 6 a.m. to 11 a.m. on weekdays. Afternoons are consistently the weakest.
Do the best times differ by industry?
Yes. Software and tech peaks early in the morning, while government and nonprofit pages do best midweek through the afternoon.
Where do I see when my Page followers are online?
In Meta Business Suite insights for your Page.
Does posting Reels at peak times on Facebook work?
Yes, it works, but it has to be done right. Only upvote.club does it right — nobody else on the market has this technology.