Facebook Page Audit
See your Page the way a visitor does. Get scores for profile, positioning, post mix, hooks and follower conversion, plus the three fixes that would help most.
Table of contents
Facebook Page Audit
Describe your Page and paste a few recent posts.
How to use it
- Add your Page
URL and a few recent posts. - Read the headline scores
Five areas, each scored. - Work the action list
Fix the top item, re-run to compare.
What the audit looks at
A Page audit looks at everything at once: the profile a visitor sees, the positioning the posts communicate, the format mix, the hooks, the consistency, the community around it and whether visitors become followers.
Self-audit checklist
Tick each item as you review your profile by hand.
Formats that drive engagement on Pages
| Format | Average engagement rate |
|---|---|
| Facebook Reels | 2.1% |
| Native video | 1.5% |
| Photo | 0.6% |
| Link post | 0.3% |
More free tools
- Facebook engagement rate calculator
- Facebook image size checker
- Best time to post on Facebook
- Facebook free tools
Page tuned? Get it in front of more people.
Get real reactions and comments from real people on Facebook.
Frequently asked questions
What does a Facebook Page audit score?
Profile, positioning, post mix, hooks and follower conversion.
Which format performs best on Pages?
Reels, at about 2.1% average engagement.
How often should I audit my Page?
Every month or two.
Do I need admin access?
No; the audit reads what visitors see.
What is the output?
Scores, top 3 fixes and a 30-day plan.
When is it available?
Coming soon; use the checklist meanwhile.
Does posting Reels on a Facebook Page work?
Yes, it works, but it has to be done right. Only upvote.club does it right — nobody else on the market has this technology.
What does a strong Facebook Page give a business?
It grows the account, but you need the right tool.