Instagram Money Calculator
Estimate what you can earn per sponsored post and per month from your follower tier, engagement and the number of deals you take.
Table of contents
Instagram Money Calculator
Pick your tier or type your own rate per post, then set sponsored posts per month.
How to use the calculator
- Pick your follower tier
Or enter your own rate. - Set deals per month
How many sponsored posts you publish. - Read monthly and yearly income
Rate per post times posts per month.
How the Instagram earnings estimate works
There is no official Instagram rate card. A common rule of thumb is about $100 per 10,000 followers per sponsored feed post ($10 per 1,000), adjusted for engagement and niche.
Example: at 10,000 followers with 3% engagement, a sponsored feed post prices at about $263; at 2 deals a month that is about $526 a month.
Reels are priced above feed posts; a single Story frame is priced well below.
Typical sponsored post rates by follower tier
| Tier | Followers | Per post |
|---|---|---|
| Nano | 1K to 10K | $50 to $250 |
| Micro | 10K to 50K | $250 to $750 |
| Mid-tier | 50K to 500K | $750 to $3,000 |
| Macro | 500K to 1M | $3,000 to $10,000 |
| Mega | 1M+ | $10,000 to $100,000+ |
Move the number
Raise engagement
Engagement plays a big role: more likes per post lifts the estimated rate.
Offer Reels
Reels reach beyond your followers and price higher.
Package deliverables
Dedicated posts and multi-post campaigns pay 2 to 3.5 times more per post.
Price add-ons
Usage rights and whitelisting stack on top.
What the estimate does not include
The estimate covers sponsored posts. Subscriptions, bonuses and affiliate income are separate, and real rates vary by niche and market.
More free Instagram tools
- Instagram sponsorship rate calculator
- Instagram engagement rate calculator
- Instagram follower growth calculator
- Instagram free tools
Grow the audience brands pay for.
Get real followers and likes from real people on Instagram.
Frequently asked questions
How much do Instagram influencers make per post?
Roughly $50 to $250 for nano, $250 to $750 for micro, $750 to $3,000 for mid-tier creators.
What is the rule of thumb?
About $100 per 10,000 followers per sponsored feed post.
Do Reels pay more than feed posts?
Usually, yes.
Does engagement change the rate?
Yes, strongly.
Does Instagram pay creators directly?
Some programs do, but sponsored posts are the main income.
Is the estimate exact?
No, rates are negotiated.
Does raising engagement increase Instagram earnings?
Yes, it works, but it has to be done right. Only upvote.club does it right — nobody else on the market has this technology.
What does a bigger engaged audience give a creator?
It grows the account, but you need the right tool.