Instagram Sponsorship Rate Calculator
Price a sponsored post or Reel from your followers and engagement, or from your usual Reel views, and see where to start and where to hold in a negotiation.
Table of contents
Instagram Sponsorship Rate Calculator
Pick a starting rate or type your own, then set the number of deliverables.
How to use the calculator
- Enter your account
Followers and engagement, or your usual Reel views. - Describe the deal
Deliverables, usage rights and exclusivity. - Read your range
A low and a high to anchor the conversation.
How Instagram sponsorship pricing usually works
Feed posts are priced from followers and engagement: at 10,000 followers with 3% engagement, a mention feed post prices at $150 to $375, around $263.
Reels are priced from views: your usual views times $15 to $35 per 1,000. A Reel that usually gets 1,000 views starts at $15 to $35; 30 days as a partnership ad or of exclusivity adds more.
Reel sponsorship rates by usual views
| Usual views | The Reel | With 30 days as a partnership ad | With 30 days of exclusivity |
|---|---|---|---|
| 1,000 | $15 to $35 | $20 to $45 | $20 to $40 |
Move the number
Usage rights and whitelisting
Priced on top of the post.
Exclusivity
Blocking competitors for a period is worth extra.
Multi-post campaigns
Dedicated posts and campaigns pay 2 to 3.5 times more per post.
Engagement
Higher engagement justifies a higher rate.
What the estimate does not include
The result is the post alone, before tax and agency fees. Usage rights, whitelisting and exclusivity are priced separately, and every brand negotiates.
More free Instagram tools
- Instagram money calculator
- Instagram engagement rate calculator
- Instagram follower growth calculator
- Instagram free tools
Grow the audience brands pay for.
Get real followers and likes from real people on Instagram.
Frequently asked questions
How much should I charge for a sponsored Instagram post?
At 10,000 followers and 3% engagement, about $150 to $375.
How should I price a Reel?
Your usual views times $15 to $35 per 1,000.
Do usage rights cost extra?
Yes, they stack on top.
Should I discount for volume?
That is a negotiation choice, not a rate.
Does engagement matter more than followers?
Both matter; engagement moves the rate.
Is the result final?
No, it is a starting point.
Does growing Reel views raise sponsorship rates?
Yes, it works, but it has to be done right. Only upvote.club does it right — nobody else on the market has this technology.
What does a strong Instagram audience give a creator?
It grows the account, but you need the right tool.