YouTube CPM Calculator
Turn a period's revenue and views into your RPM and the advertiser CPM behind it, then see what a target number of views would earn at your RPM.
Table of contents
YouTube CPM Calculator
Enter views and RPM to project revenue; the guide shows how to get RPM and CPM from your own revenue.
How to use the calculator
- Enter your views
For the period you want to project. - Enter your RPM
From YouTube Studio, or a niche range. - Read projected revenue
Projected revenue = views x RPM / 1,000.
RPM and CPM formulas
RPM = Revenue / Views x 1,000 (creator side, after YouTube's share).
CPM = Ad revenue / Monetized views x 1,000 (advertiser side).
Gross ad spend = Revenue / your revenue share, and projected revenue = projected views x RPM / 1,000.
Example: $450 of revenue on 150,000 views is an RPM of $3.00.
2026 RPM reference by niche and region
Creator earnings per 1,000 views after YouTube's 45% share:
| Niche | US | UK | EU | India |
|---|---|---|---|---|
| Finance | $20 | $14 | $8 | $1.0 |
| Tech | $9 | $7 | $5 | $0.7 |
| Education | $8 | $6 | $4 | $0.6 |
| Health | $5 | $4 | $2.5 | $0.4 |
| Gaming | $3.5 | $2.8 | $2 | $0.25 |
To earn ad revenue you need the Partner Program
| Requirement | Value |
|---|---|
| Subscribers | 1,000 (500 for early monetization) |
| Watch hours (12 months) | 4,000 (3,000 for early monetization) |
| Or Shorts views (90 days) | 10 million |
Move the number
Audience country
A mostly US audience earns more per view.
Niche
Finance and business RPMs run several times higher than gaming.
Season
Advertisers spend more at certain times of year.
Sponsorship CPM
Brand deals are priced per 1,000 views too, and are typically 5 to 20 times higher than ad RPM.
What the estimate does not include
CPM moves with the time of year, audience location and the ads that run. Projections assume your RPM stays the same.
More free YouTube tools
- YouTube shorts money calculator
- YouTube sponsorship rate calculator
- YouTube monetization calculator
- YouTube channel value calculator
- YouTube money calculator
- YouTube free tools
More views, more revenue.
Grow the audience behind the number: get real subscribers and likes from real viewers.
Frequently asked questions
What is a YouTube CPM?
What advertisers pay per 1,000 ad impressions, before YouTube's share.
What is RPM?
What you earn per 1,000 total views after YouTube's share.
Why is my RPM lower than my CPM?
RPM is after the revenue share and spread over views without ads.
How do I calculate my RPM?
Revenue divided by views, times 1,000.
What is a sponsorship CPM?
What a brand pays per 1,000 views of a sponsored video; typically 5 to 20 times higher than ad RPM.
Which niches have the highest CPM?
Finance, business and software.
Does targeting high-CPM topics on YouTube work?
Yes, it works, but it has to be done right. Only upvote.club does it right — nobody else on the market has this technology.
What does a higher RPM give a channel?
It grows the account, but you need the right tool.